(The Anti-Advertising Agency)
You don’t need it
By Eoin O'Carroll | 04.18.08
Traverse the Web’s green patches and you see these eco-friendly tips everywhere: Buy recycled. Buy local. Buy sustainable. Buy organic. Buy nontoxic. Buy biodegradable. Buy fair-trade.
It’s easy to forget that the greenest choice of all is to buy less.
The Anti-Advertising Agency has come up with a way to remind us.
Send them a stamped envelope and they’ll send you five stickers that you can use to subvert the outdoor advertisements of your choice.
NPR interviewed the AAA’s founder, artist Steve Lambert, about his anti-ad guerrilla campaign. He says that his favorite place to put the stickers is on cigarette ads near schools
[via Gawker]
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